... Kiss Me Mascara is the original mascara invented to form tiny water-resistant “tubes” around your lashes rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes.... Kiss Me... Kiss Me Mascara is the original mascara invented to form tiny water-resistant “tubes” around your lashes rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Kiss Me Mascara will add both volume and length to give you a radiant natural look that lasts all day. Only when you are ready for removal, the tubes will effortlessly slide off your lashes into your hand without the use of a harsh makeup removerAll it takes is the combination of lots of warm water and gentle pressure from your fingertips, a washcloth or water pressure (i.e. shower) and the tubes will slide off your lashes effortlessly. Upon removal you will actually see the tiny tubes in your hand! Kiss Me Mascara has been clinically tested to be non-irritating making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold and ease of removal is without compromise. Instructions For Use: APPLYING: You apply blinc's kiss me just like a regular mascara. It is important that you do not use conditioners, lotions, etc... before applying the mascara. Kiss Me requires a clean surface in order to adhere properly to your lashes. It takes Kiss Me about to set and begin forming the tiny "tubes" around your lashes. Do not let it set before applying another coat in order to build...keep adding coats until you are satisfied with the volume, length and degree of lash separation Kiss Me mascara sets. Once it sets, you can no longer build. WEARING: With Kiss Me, you will not have to re-apply mascara throughout the day since it does not flake away like most oil-based paint mascaras. Whether your daily activities take you from the office, to your sweaty workout and then out to dinner, Kiss Me will look as good in the evening as it did when you first applied it in the morning. REMOVING: Only when you are ready, Kiss Me can easily be removed with a combination of warm water and gentle pressure. Pressure alone is not enough, and water alone is not enough. It must be a combination of lots of warm water and gentle pressure - for example taking a shower, will make the tiny tubes effortlessly slide off your lashes. You will actually see the tiny tubes in your hand. If you insist on using a makeup remover, you must use a water-base remover not an oil-based remover. Nothing oily can make Kiss Me come off...not even if you have really oily skin.*IMPORTANT** Although blinc's Kiss Me mascara will not come off if you sleep with it, it is important to understand that healthy lashes need to breathe. You may try sleeping with Kiss Me mascara just once to be convinced of its performance, but we do not recommend leaving it on for days at a time.